Bibliograph

Marketing to mums, how to sell more to Australia's most powerful consumer, Katrina McCarter

Type

Label

Marketing to mums, how to sell more to Australia's most powerful consumer, Katrina McCarter

Language

eng

Bibliography note

Includes bibliographical references

Index

no index present

Literary Form

non fiction

Main title

Marketing to mums

Nature of contents

bibliography

Responsibility statement

Katrina McCarter

Sub title

how to sell more to Australia's most powerful consumer

Summary

Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Understand the power and diverse nature of mums - Avoid the 9 mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships. By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank

Target audience

adult

Contributor