Bibliograph

Marketing to Gen Z, the rules for reaching this vast and very different generation of influencers, Jeff Fromm, Angie Read

Type

Label

Marketing to Gen Z, the rules for reaching this vast and very different generation of influencers, Jeff Fromm, Angie Read

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing to Gen Z

Nature of contents

bibliography

Responsibility statement

Jeff Fromm, Angie Read

Sub title

the rules for reaching this vast and very different generation of influencers

Summary

You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan

Target audience

adult

resource.variantTitle

Marketing to Generation Z

Contributor