Bibliograph

I'm afraid Debbie from marketing has left for the day, how to use behavioural design to create change in the real world, Morten Münster ; translated from the Danish by Helen Dyrbye

Type

Label

I'm afraid Debbie from marketing has left for the day, how to use behavioural design to create change in the real world, Morten Münster ; translated from the Danish by Helen Dyrbye

Language

eng

Bibliography note

Includes bibliographical references (pages 296-302)

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

I'm afraid Debbie from marketing has left for the day

Nature of contents

bibliography

Responsibility statement

Morten Münster ; translated from the Danish by Helen Dyrbye

Sub title

how to use behavioural design to create change in the real world

Summary

Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts

Target audience

adult

resource.variantTitle

I am afraid Debbie from marketing has left for the day

Contributor