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Axed, who killed Australian magazines?, Phil Barker

Label
Axed, who killed Australian magazines?, Phil Barker
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Axed
Responsibility statement
Phil Barker
Sub title
who killed Australian magazines?
Summary
Australian magazines once boasted the highest circulation per capita in the world. Former magazine editor Phil Barker follows the story from this golden age to today, showing how mismanagement, unchecked spending and the challenge presented by the rise of the internet all combined to undermine the previously-unassailable position magazines held in the Australian consciousness. Prominent magazine executives and editors who witnessed the industry's decline and failure to capitalise on digital opportunities have gone on the record for the first time. Featuring in-depth analysis of archival reporting and brand-new interviews with key players, "Axed" lifts the lid on the scandals behind the industry's swan dive. But Phil also talks to the people who have managed to pivot in a fast-moving media landscape and believe magazines are a part of Australia's future. Are magazines really dead, or is there still some hope for survival?
Target audience
adult
Content

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