Bibliograph

The LEGO story, how a little toy sparked the world's imagination, Jens Andersen ; translated by Caroline Waight

Type

Label

The LEGO story, how a little toy sparked the world's imagination, Jens Andersen ; translated by Caroline Waight

Language

eng

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

The LEGO story

Music parts

not applicable

Responsibility statement

Jens Andersen ; translated by Caroline Waight

Sub title

how a little toy sparked the world's imagination

Summary

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play, and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations' views of childhood and the importance of play, and also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world's largest producer of play materials and one of the most loved brands in the world

Target audience

adult

Transposition and arrangement

not applicable

Contributor

Creator