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The advertising concept book, think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry

eng

Includes bibliographical references and index

illustrations

index present

non fiction

The advertising concept book

Pete Barry

think now, design later : a complete guide to creative ideas, strategies and campaigns

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrationsBusinessAdvertising;