Coverart for item
The Resource This is marketing : you can't be seen until you learn to see, Seth Godin

This is marketing : you can't be seen until you learn to see, Seth Godin

Label
This is marketing : you can't be seen until you learn to see
Title
This is marketing
Title remainder
you can't be seen until you learn to see
Statement of responsibility
Seth Godin
Creator
Author
Subject
Language
eng
Summary
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. "This is Marketing" offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve
http://library.link/vocab/creatorName
Godin, Seth
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Creative ability in business
Target audience
adult
Label
This is marketing : you can't be seen until you learn to see, Seth Godin
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 253-256) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
p2251227555
Dimensions
24 cm.
Extent
xvi, 267 pages
Form of item
regular print reproduction
Isbn
9780241370148
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
Label
This is marketing : you can't be seen until you learn to see, Seth Godin
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 253-256) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
p2251227555
Dimensions
24 cm.
Extent
xvi, 267 pages
Form of item
regular print reproduction
Isbn
9780241370148
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Karrinyup LibraryBorrow it
      Davenport Street , Karrinyup, 6018, AU
      -31.876002 115.778403
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      173 Gildercliffe Street, Scarborough, 6019, AU
      -31.894827 115.774929
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