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The Resource The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey

The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey

Label
The social organism : a radical understanding of social media to transform your business and life
Title
The social organism
Title remainder
a radical understanding of social media to transform your business and life
Statement of responsibility
Oliver Luckett, Michael J. Casey
Creator
Contributor
Author
Subject
Language
eng
Summary
From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did
http://library.link/vocab/creatorName
Luckett, Oliver
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Casey, Michael J.
http://library.link/vocab/subjectName
  • Online social networks in business
  • Social media
  • Social change
Target audience
adult
Label
The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
p225861183
Dimensions
24 cm.
Edition
First edition.
Extent
xxxvii, 292 pages
Form of item
regular print reproduction
Isbn
9780316359528
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Label
The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
p225861183
Dimensions
24 cm.
Edition
First edition.
Extent
xxxvii, 292 pages
Form of item
regular print reproduction
Isbn
9780316359528
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n

Library Locations

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      -31.896371 115.829451
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