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The Resource The Tipping point : how little things can make a big difference, Malcolm Gladwell

The Tipping point : how little things can make a big difference, Malcolm Gladwell

Label
The Tipping point : how little things can make a big difference
Title
The Tipping point
Title remainder
how little things can make a big difference
Statement of responsibility
Malcolm Gladwell
Creator
Author
Subject
Language
eng
Summary
Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Gladwell, Malcolm
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Gladwell, Malcolm
  • Causation
  • Social psychology
  • Contagion (Social psychology)
  • Context effects (Psychology)
Target audience
adult
Label
The Tipping point : how little things can make a big difference, Malcolm Gladwell
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographic references and index
Carrier category
volume
Content category
text
Dimensions
18 cm.
Extent
301, 7 pages
Isbn
9780316346627
Isbn Type
(paperback)
Media category
unmediated
System control number
  • (Sirsi) a152867
  • (Sirsi) a152867
Label
The Tipping point : how little things can make a big difference, Malcolm Gladwell
Publication
Copyright
Bibliography note
Includes bibliographic references and index
Carrier category
volume
Content category
text
Dimensions
18 cm.
Extent
301, 7 pages
Isbn
9780316346627
Isbn Type
(paperback)
Media category
unmediated
System control number
  • (Sirsi) a152867
  • (Sirsi) a152867

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