Coverart for item
The Resource Mastering the new media landscape : embrace the micromedia mindset, Barbara Cave Henricks, Rusty Shelton

Mastering the new media landscape : embrace the micromedia mindset, Barbara Cave Henricks, Rusty Shelton

Label
Mastering the new media landscape : embrace the micromedia mindset
Title
Mastering the new media landscape
Title remainder
embrace the micromedia mindset
Statement of responsibility
Barbara Cave Henricks, Rusty Shelton
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The world of mass media, in which a few prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get major coverage have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the web sites, social media, blogs, podcasts and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. This new breed of outlets is key to capturing public attention. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own. They offer tips for making the best use of rented space on forums like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, among others. Further, they illustrate how attention in the online world can help you get the earned media attention of the still powerful outlets in the traditional space. This book puts you at the controls of creating momentum and building a personal audience. It allows you to take action, rather than wait for the media gatekeepers to unlock their doors or the general public to create the groundswell of 'going viral.' Henricks and Shelton look past the attention getting stunts to reveal the solid strategies and tactics that work
http://library.link/vocab/creatorName
Henricks, Barbara Cave
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Shelton, Rusty
http://library.link/vocab/subjectName
  • Internet marketing
  • Public relations
  • Online social networks
  • Social media
  • Internet marketing
Target audience
adult
Label
Mastering the new media landscape : embrace the micromedia mindset, Barbara Cave Henricks, Rusty Shelton
Instantiates
Publication
Copyright
Note
Copyright page from original book
Bibliography note
Includes bibliographical references (pages 203-206) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
p225837069
Dimensions
24 cm.
Edition
Large print edition.
Extent
xxii, 244 pages (large print)
Form of item
large print
Isbn
9781458794369
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
Specific material designation
large print
Label
Mastering the new media landscape : embrace the micromedia mindset, Barbara Cave Henricks, Rusty Shelton
Publication
Copyright
Note
Copyright page from original book
Bibliography note
Includes bibliographical references (pages 203-206) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
p225837069
Dimensions
24 cm.
Edition
Large print edition.
Extent
xxii, 244 pages (large print)
Form of item
large print
Isbn
9781458794369
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
Specific material designation
large print

Library Locations

    • Mirrabooka LibraryBorrow it
      21 Sudbury Road, Mirrabooka, 6061, AU
      -31.868936 115.859442
Processing Feedback ...