Coverart for item
The Resource I'm afraid Debbie from marketing has left for the day : how to use behavioural design to create change in the real world, Morten Münster ; translated from the Danish by Helen Dyrbye

I'm afraid Debbie from marketing has left for the day : how to use behavioural design to create change in the real world, Morten Münster ; translated from the Danish by Helen Dyrbye

Label
I'm afraid Debbie from marketing has left for the day : how to use behavioural design to create change in the real world
Title
I'm afraid Debbie from marketing has left for the day
Title remainder
how to use behavioural design to create change in the real world
Statement of responsibility
Morten Münster ; translated from the Danish by Helen Dyrbye
Title variation
I am afraid Debbie from marketing has left for the day
Creator
Contributor
Author
Translator
Subject
Language
  • eng
  • dan
  • eng
Summary
Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts
http://library.link/vocab/creatorName
Münster, Morten
Illustrations
illustrations
Index
no index present
Language note
Translated from the Danish
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Dyrbye, Helen
http://library.link/vocab/subjectName
  • Organizational change
  • Change
Target audience
adult
Label
I'm afraid Debbie from marketing has left for the day : how to use behavioural design to create change in the real world, Morten Münster ; translated from the Danish by Helen Dyrbye
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 296-302)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
p2251653624
Dimensions
21 cm.
Extent
304 pages
Form of item
regular print reproduction
Isbn
9781786279484
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
Label
I'm afraid Debbie from marketing has left for the day : how to use behavioural design to create change in the real world, Morten Münster ; translated from the Danish by Helen Dyrbye
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 296-302)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
p2251653624
Dimensions
21 cm.
Extent
304 pages
Form of item
regular print reproduction
Isbn
9781786279484
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations

Library Locations

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      9 Royal Street, Tuart Hill, 6060, AU
      -31.896371 115.829451
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